Clive Humby and Edwina Dunn have nearly 40 year's experience in customer data and are acknowledged as the pioneers of consumer centric insights, analytics and profiling products. Revoluntionising the use of transaction data they co-founded global insights business, dunnhumby, the company behind Tesco's clubcard and My Kroger Plus. 

They are now involved in four other ventures including two non profit organisations; The Female Lead which celebrates women's achievements in the corporate world and Your Life which seeks to encourage education of both science and maths subjects in schools. They also lead data intelligence companies, Starcount and Purple Seven, where they are bridging the gap between traditional data environments and big data.