Clive Humby and Edwina Dunn have over 40 years experience in customer data and are acknowledged as the pioneers of consumer centric insights and data analytics. Revolutionising the use of transaction data they co-founded global insights business, dunnhumby, the company behind Tesco's Clubcard and My Kroger Plus.
They now run data-science consultancy, Starcount working with clients in multiple markets such as Marks & Spencer, Holland & Barrett and Jaguar Land Rover.
Both Edwina and Clive have had a huge impact on the data industry throughout their careers with Edwina being selected as a board member for the Centre for Data Ethics and Innovation, advising the UK Government and European Union.
Clive is acknowledged as one of the world’s data pioneers, creating the first geodemographic data system, ACORN, in the 1980s and has an Honorary Doctorate from Kingston University for his contribution to Data Science
Edwina and Clive both received OBE’s in this year's Queen’s Birthday Honours list for their services to data and business in the UK.
Edwina has also founded the educational charity The Female Lead which is dedicated to offering women alternative role models to those presented by popular culture and celebrates women's achievements across a diverse range of sectors and roles.
Guardian Media Network's Chris Smith interviews Clive Humby - the founder of dunnhumby and H & D Ventures, who use big data to personalise consumer experience of brands. They talk about the growing opportunity for big data in mobile; issues of privacy and trust between company and consumer; future directions for the industry; and big data's relevance for smaller businesses too.
