Always the ideas man, Clive has a passion for finding the best route to engage customers in ways that drive sustainable growth and profits for brands. Now as Chief Data Scientist at Starcount, he continues to pioneer consumer centric Insights, analytics and profiling products.
Clive has nearly 40 years’ experience in Customer Analytics across 30 markets globally. From creating the first geodemographic system, ACORN, in the 1980s, to developing the use of motivational segmentation in his current role at Starcount, Clive is acknowledged as one of the world’s pioneers in the discipline.
With his business partner, Edwina Dunn, he co-founded global consumer insights business, dunnhumby, which revolutionised the use of transaction data for the FMCG industry, before expanding to work with a wide range of consumer facing businesses, from banking and telecommunications to department stores and online retailers.
He was first to coin the phrase “Data is the New Oil” and is consulted at all levels, from government on the implication of Data Science in the UK Economy through to individual clients where he leads key work streams designed to step change their businesses.
He has elected honorary Fellowships at the Institute for Direct Marketing, the Market Research Society and the Institute of Mathematics and its Applications, and was made a Patron of the Market Research Society in 2013 and Companion of the Operational Research Society in 2014. He has an Honorary Doctorate of Engineering from Sheffield University.
Edwina is the one that makes it all happen. Her desire to drive change and create impact has been the defining characteristic of her career. Starting out as a graduate at CACI, she became the company’s youngest ever vice-president, in charge of marketing. Now as CEO of Starcount and Purple Seven, Edwina is an expert in bringing data into the boardroom to drive strategic benefit and consumer centricity.
Alongside Clive, Edwina founded global consumer insights businesses, dunnhumby, which enabled Tesco to double its market share in little more than a year, and went on to revolutionise the use of transaction data.
Edwina was responsible for dunnhumby commercially, guiding the company into new sectors and new markets. As well as growing dunnhumby’s own team to span 30 offices across Europe, Asia and the Americas, Edwina worked closely with international clients to embed true customer-centricity in their organisations.
Edwina is a Trustee of the Science Museum Foundation and received an Honorary Doctorate in Business Administration from the University of Derby in 2012. She is also a Fellow of Lucy Cavendish College, Cambridge.
Edwina is Chair of Your Life - a campaign to ensure young adults in the UK have the maths and science skills needed to succeed in the current competitive global economy. She also founded The Female Lead - a non-profit project that celebrates women’s endeavor, achievement and diversity.
Brands today are navigating a crowded and fragmented market. Changes in consumer attitudes, data regulations and the effects of content overload are making it increasingly difficult for companies to make an impact. In an age of personalised marketing, significant value can be driven by employing predictive insights, real-time updates and exploring the distinct motivations and passions behind real people.
Starcount is bringing data into the boardroom and making a significant difference to the value and outcome of customer centricity. We help clients bridge the gap between traditional data environments and Big Data, blending experience, science and insight to create strategic benefit.
Starcount offers collaborative exploratory data analysis, business strategy recommendations, predictive modelling and more, along with our Observatory platform which processes social data from 194 markets globally. Using our proprietary Detector IP, we can segment consumers based on their motivations, passions, life stage and brand love.
Edwina is CEO @ Starcount and Clive is Chief Data Scientist @ Starcount.
Visit www.starcount.com or keep in touch by following Starcount on social media:
Purple Seven is the arts sector’s leading data analytics company that helps venues, production companies and audience development bodies maximise the potential of ticketing and customer data. Founded in 2002, Purple Seven has grown to operate in the UK, parts of Europe, Australia, New Zealand and the United States of America.
Purple Seven is helping the arts sector understand develop and engage their audience in a more sustainable and effective way than ever before. Using ticketing and customer data, we enable our clients to create a powerful customer experience - from programming and pricing to marketing and sales.
Clive and Edwina invested in and became Directors of Purple Seven in May 2013.
Visit www.purpleseven.com or keep in touch by following Purple Seven on social media:
The Female Lead is a non-profit project that celebrates women’s achievement, endeavour and diversity.
Aiming to make women’s stories more visible, and to provide positive role models for future generations, The Female Lead works on three platforms: the website, a book of remarkable women to be launched later this year and an outreach programme targeted at young women. Through workshops in schools, colleges and youth organisations The Female Lead speaks directly to young women about confidence, ambition and alternative role models to those ever-present in popular culture.
Visit www.thefemalelead.com or keep in touch by following The Female Lead on Twitter:
Your Life is a three-year STEM campaign to ensure the UK has the Maths and Physics skills it needs to succeed in today’s competitive global economy. The Your Life campaign prioritises offering experiences and information to enable young people to make informed subject choices post-16, inspiring them to study Maths and Physics as a gateway to wide-ranging careers whilst also triggering employers to recruit and retain that talent. Your Life operates a year-round campaign of activity engaging pupils and schools with STEM employers and careers as well as producing high quality digital content. Your Life engages with young people, teachers, parents, business and government with an ultimate goal of increasing the numbers of young people studying Maths and Physics post-16 by 50% by the end of 2017.
Your Life is sponsored by industry, supported by the Government and led by a board of directors chaired by Edwina Dunn, co-founder of dunnhumby and CEO of Starcount and including Martin McCourt, former CEO of Dyson and Ros Rivaz, former CTO of Smith & Nephew. Your Life is guided and sponsored by a group of leading companies and major UK employers.
Visit www.yourlife.org.uk/ or keep in touch by following Your Life on social media:
Keep up to date with our movements on Starcount's press site
The founders of Dunnhumby are targeting the next generation of customer insights with Starcount.
Your Life Campaign launched by Chancellor George Osborne to encourage uptake of STEM subjects
The Quail Pipe - What I See Project feature: We attend the launch and interview its founder, Edwina Dunn
On 1st October 2013 the Quail Pipe editors were lucky enough to be invited along to the project’s launch evening to cover the event and to find out more about WISP’s aims and achievements. We report back and get some wise words from the woman behind the campaign. more
Edwina Dunn: Clubcard founder’s points to success
Edwina Dunn is interviewed by the Financial Times column 'My first million'. more
Tesco Clubcard pioneers join Starcount to tackle brands' social media performance
Edwina Dunn and Clive Humby, the duo behind Tesco's hugely successful Clubcard scheme, have joined social network analytics firm Starcount with the aim of helping brands to better understand and engage with their digital audience. more
Meet the Clubcard pioneers who sold their company to Tesco for £93m
Edwina Dunn is interviewed by London Loves Business as part of their ongoing series on entrepreneurs. more
Clive Humby on the state of 'Big Data'
Guardian Media Network's Chris Smith interviews Clive Humby - the founder of dunnhumby and H & D Ventures, who use big data to personalise consumer experience of brands. They talk about the growing opportunity for big data in mobile; issues of privacy and trust between company and consumer; future directions for the industry; and big data's relevance for smaller businesses too. more
The GREAT interview - Making it Happen by Edwina Dunn
Published in business magazine The Market, Edwina outlines the lessons she's learnt in a life in business. What has helped her 'make it happen'. She also discusses some of her and Clive's thoughts on the future of customer engagement. more
The Andrew Davidson Interview
Cheeky and chunky, the founders of dunnhumby have plenty to celebrate. more
The couple who dreamed up Tesco Clubcard
It is the husband-and-wife business which has grown from the spare bedroom of a west London family home to put Big Brother in your shopping basket. more